أثر الترويج على اتجاهات السياح الأجانب نحو الوجهة الجزائرية

Abstract

This study aimed to determine the impact of tourism promotion on the attitudes of foreign tourists towards the Algerian destination, In order to achieve this objective, the study included a theoretical aspect of two chapters and a field aspect of one chapter, The first aspect contained the conceptual and theoretical framework of the study variables, while the second aspect came to identify the reality of efforts, Public promotion adopted by tourism bodies in Algeria, the attitudes of foreign tourists towards the Algerian destination, and the correlation between them it included methodological procedures, in addition to presenting and analyzing data, and revealing and discussing its results. In order to address the problem of the study in its various dimensions, the descriptive approach was used to review the most important literature surrounding the topic in all its aspects, in an attempt by the researcher to limit the various definitions and concepts related to the topic, in order to theoretically construct the study variables, The questionnaire was used as a tool to collect and survey the opinions of the study sample, Represented by 420 foreign tourists, and to analyze and process the data statistically, the Statistical Program (SPSS) was used. The study reached a number of results, most notably the reliance of the study sample members on the official websites and pages of tourism bodies as the primary ource for collecting information about tourist destinations, In the same context, tourism agencies ranked last, and respondents responded with a high degree of agreement with the dimensions of the study variables as a whole, while the degree of agreement was modest, For respondents about some phrases, such as allocating space and appropriate time for tourism information about Algeria through the media The extent to which social networking sites enable foreign tourists to obtain correct and credible information, and the participation of ourist and diplomatic offices abroad in various activities that promote the Algerian tourist destination, The study evealed the existence of a positive and high moral relationship between the study variables represented in the dimensions of tourism promotion and the dimensions of foreign tourists’ attitudes towards the destination Algerian. The main impact hypothesis that there is an impact between tourism promotion and foreign tourists' attitudes towards the Algerian destination was accepted, as well as the acceptance of the sub-impact potheses between the dimensions of the independent variable and the dependent variable, The results showed that there were statistically significant differences between the average responses of the study sample members due to the variables of age, nationality, Family status, educational level, and employment status.