دور استراتيجية المحيط الأزرق في تحقيق الأداء المتميز للمؤسسة الاقتصادية

Abstract

The study aimed to identify the current state of implementing the Blue Ocean Strategy with its four dimensions (elimination, reduction, raising, and innovation) and its role in achieving outstanding performance across its dimensions (human resources, leadership financial performance, product quality, and customer satisfaction) at Amor benamor Mills Company for Food Industries –Guelma In order to achieve the objectives of the study, the descriptive and analytical approach was adopted, and a questionnaire was used as the main tool for collecting data from a sample of 294 employees. The collected data were then analyzed using a set of statistical tools through SPSS Vs.27 and AMOS Vs.24. The results revealed that the company under study shows a noticeable interest and strong agreement regarding the implementation of the Blue Ocean Strategy across its various dimensions, The level of availability of outstanding performance was also rated highly, Furthermore, the findings indicated a positive impact of the Blue Ocean Strategy—particularly the dimensions of innovation, raising, and reduction—on the dimensions of outstanding performance, However, the elimination dimension showed no significant effect. The study recommended the need to adopt and implement the Blue Ocean Strategy in all its dimensions due to its importance in creating new value propositions and uncontested markets. It also emphasized the necessity of enhancing leadership capabilities given their critical role in achieving outstanding performance.