دور التجارة الإلكترونية في تطوير الصادرات الدولية

Abstract

This study aims to highlight the role of Alibaba Group in supporting ecommerce and promoting international exports through the digital and logistics services it provides. The importance of this research lies in clarifying the impact of digital platforms on the development of trade exchanges and facilitating access to global markets. The study concluded that Alibaba Group has contributed to facilitating electronic commercial transactions, ducing marketing and distribution costs, and supporting small and medium-sized enterprises in international expansion. The results also showed that digital innovation and modern electronic services have enhanced the global competitiveness of Chinese products.